Pet Care Innovation Prize 2026

About

The Pet Care Innovation Prize 2026, hosted by Nestlé Purina PetCare and Active Capital, offers a unique opportunity for innovative pet care startups to compete for $25,000 in funding, participate in a fully funded boot camp in St. Louis, and showcase their products at the Global Pet Expo, while gaining access to a supportive entrepreneur community and valuable industry exposure.

Benefits

• Five winning companies will each receive a $25,000 prize, with one company eligible for an additional $25,000 grand prize
• Founders of winning companies can attend a fully funded four-day boot camp in St. Louis, USA, with mentorship and business acceleration services
• Opportunity to showcase at the Global Pet Expo in Orlando, Florida, and conduct a final pitch to industry leaders and investors
• Access to the Purina Pet Care Innovation Prize entrepreneur community for ongoing support and resources
• Media exposure and industry promotion opportunities.

Eligibility Criteria

• Focus on innovative pet care products or services
• Particularly welcome cat and dog food, treats, special nutrition, diagnostics, and innovative business opportunities
• Annual revenue of approximately $100,000 or more with products sold to consumers
• Must own relevant intellectual property or transfer rights
• Business must be registered and able to operate legally in the USA
• No B2B projects, pharmaceuticals, pet insurance, boarding, or grooming services accepted
• Applicants must agree to participate in training, showcasing, and promotional activities and send representatives to in-person events in the USA
• Nestlé Purina employees and partner suppliers are prohibited from participating.