The Taste Academy

About

A 12-week incubator program offering comprehensive product development support for early-stage FMCG startups, providing access to industry expertise, trend data, and laboratory resources. Participants will have the opportunity to showcase their final products to retail buyers at a major festival, enhancing their market presence and networking potential.

Benefits

• 🍽️ Product Development Support
  12 weeks of free product development support from Givaudan, a leading flavor and fragrance company
• 📊Trend Data Access
  Access to global trend data and insights to inform product development
• 👩‍🏫 Expert Mentorship
  Guidance from industry experts throughout the program duration
• 🔬Laboratory Resources
  Utilization of laboratory resources for product testing and development
• 🎉Showcase Opportunity
  Final products can be showcased at the Bread & Jam Festival to hundreds of retail buyers

Eligibility Criteria

• Open to UK-based FMCG startups or existing brands in early stages or looking to improve products
• Must be able to participate in English online evaluations and in-person events
• Must be able to attend events in Milton Keynes and London
• Focused on all categories of FMCG such as beverages, snacks, dairy, and supplements

Participation Commitments

• Must attend in-person events in Milton Keynes and London
• Participation in English online evaluations is required
• Commitment to the full 12-week program duration
• Must present final products at the Bread & Jam Festival

Target Region

Open to startups based in the UK

Target Sector

Focused on the FMCG (Fast-Moving Consumer Goods) sector