Unleashed by Purina Class of 2026

About

A 20-week accelerator program designed for established startups aiming to scale in the pet care industry, offering funding, tailored mentorship, and opportunities for collaboration with Purina. Participants will engage in weekly coaching sessions, define a statement of work, and connect with a global network of industry leaders and past participants.

Benefits

• 💰Funding Support
  Up to CHF 50,000 ($62,000 USD) available for selected startups
• 🎓Mentorship Program
  Access to tailored mentorship and coaching from Purina experts
• 🤝Collaboration Opportunity
  Chance to work on a mutually beneficial project with Purina
• 🌐Networking Access
  Opportunities to connect with past participants and Purina leaders
• 📚Training Opportunities
  Access to various training and learning sessions throughout the program.

Eligibility Criteria

• Startups must be established and aiming to scale
• Must leverage technology to improve pet care
• Must have a sustainable and scalable business model
• Open to businesses in Europe, Asia, Oceania, Middle-East, Africa, and Latin America
• Must have at least two committed team members, ideally including a founder or senior decision-maker.

Participation Commitments

• Must commit to a 20-week program duration
• Weekly connections with coaches for sprints are required
• Onboarding will take place in Switzerland
• Must define a mutually beneficial statement of work (SOW)
• Participation in three rounds of judging for application review is mandatory.

Target Region

Global

Target Sector

Pet care and pet tech